by it@optimized | Jun 14, 2017 | blog
The way your brand acts on social media is having more of an influence on your followers than you might have realized. Everything you’re doing — from the tone you use when interacting with followers to the content you share on a regular basis — is affecting whether or...
by it@optimized | Jun 14, 2017 | blog
“When you’re a kid, they tell you it’s all… Grow up, get a job, get married, get a house, have a kid, and that’s it. But the truth is, the world is so much stranger than that. It’s so much darker. And so much madder. And so much better.” Small business branding isn’t...
by it@optimized | Jun 14, 2017 | most popular
Email automation used to be the domain of the big guys – very large enterprise companies – and big guys only. Slowly, email automation dripped (sorry) down to smaller businesses thanks to tools like Infusionsoft. However, even Infusionsoft is overkill (in complexity...
by it@optimized | Jun 14, 2017 | most popular
But I’m not a writer. If you’re thinking this, you’re wrong. You may not be writing novels, but you are writing — and quite often. Emails — both personal and professional (this includes emails to your customers) Marketing materials Social media posts (and responses to...
by it@optimized | Jun 14, 2017 | most popular
Ask yourself, my friend: is customer service your top priority? Or do you struggle with negative reviews because you’re making these customer service mistakes? Whatever the answer, learn from these mishaps so you become a people pleaser (and a successful business...
