The way your brand acts on social media is having more of an influence on your followers than you might have realized.
Everything you’re doing — from the tone you use when interacting with followers to the content you share on a regular basis — is affecting whether or not social media followers will buy from you.
Brand actions on social that prompt customers to purchase, according to Sprout Social, include:
- Being Responsive (48%)
- Offering Promotions (46%)
- Providing Educational Content (42%)
- Sharing Interesting Visuals (38%)
- Being Funny (36%)
- Offering Exclusive Content (35%)
- Providing Behind-the-Scenes Content (27%)
- Trash Talking Competing Brands (10%)
What’s the verdict? Are you enticing followers to purchase by actively responding to their comments, complaints, and feedback and mixing up post content on a regular basis?